On edge. That’s what I hear from clients lately. The winds of change—AI, tariffs, inflation, competition—are picking up from every direction. So how do you adjust your communication in times like these?

Start by focusing on your core message.

Years ago, I was scuba diving off the coast of Phuket in Thailand. One moment we were gliding past coral, the next—a sudden upswell. A thick underwater fog. I froze. The only thing I could see was the faint red dot of the diver ahead.

So, I locked onto that dot. Followed it. And made it through.

In turbulent times, your audience needs that red dot. A clear, steady message that keeps them focused—and moving forward.