Why do you hate that question? Too vague? Too personal? 

One of the biggest reasons for your gut-punch reaction is that you don’t know how to start.  

Here’s a strategy that works: 

Begin with a headline. You have to articulate a headline that defines who you are – head and heart. Here’s a wonderful example of a headline from Mauro Porcini, 13-year CMO for PepsiCo from his speech to a crowd of young people at the United Nations General Assembly: 

 “I have been a designer professionally for the past 30 years. I have been a designer, in my heart for much longer.” 

What a terrific example – head and heart. 

So, think of your headline – what headline sums you up?  

Remember, you want to have a headline – head and heart. 

Let’s talk about what you need to be at your best in every situation: