Extra Substance, Hold the Fat

MEMOS
INDUSTRY WEEK — AUGUST 19, 1991

You may say “po-tay-to” and I may say “po-tah-to,” but you’d better say something, and say it well. Executive Speaking, Inc., Minneapolis, reveals that 68% of execs from major U.S. companies believe presentation performance is having an increased influence on their careers. What’s more, 63% find more decisions being made as an immediate result. More than half those polled assert that though duration is holding steady, the level of detail is on the rise.